Photograph — Rice grain (representative photograph). Source image unavailable; caption preserved. Wikimedia Commons ↗

Rice, Millets & Pulses · Assam

Joha Rice

A short-grain, intensely aromatic rice traditionally grown in Assam and prized for festive and ceremonial cooking.

GI status: GI-registered, 2021 Shelf life: 12+ months Women-led sector

Category	Rice, Millets & Pulses
Region	Assam
GI status	GI-registered, 2021
Typical shelf life	12+ months
Women's role in production	Cultivation and post-harvest processing on Assam's smallholdings relies heavily on women's labour, including through women-led farmer producer organisations.

Why this fits a low-wastage SHG model: Like other rice varieties, Joha stores well when dried and cleaned, supporting steady off-season sale.

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